Social media marketing

Social Media Marketing (SMM) is the process of promoting a brand, product, or service through platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter (X).

It helps businesses connect with their target audience, build brand awareness, and increase engagement through posts, videos, stories, and ads. Companies use social media not only to attract new customers but also to maintain strong relationships with existing ones by interacting directly through comments, messages, and community groups.

Social media marketing can be done organically by consistently sharing valuable content, or through paid methods such as running targeted advertisements to reach a specific audience.

The main benefits include cost-effectiveness, precise targeting, improved trust, and measurable results through analytics. In today’s digital world, SMM has become one of the most effective ways for businesses to grow, generate leads, and drive sales.